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human-centered marketing

Beyond Perfection: How Showing Your Human Side Drives Deeper Connections

June 18, 2025 by Christopher Leave a Comment

For generations, the manual for business and leadership was written in an ink of infallibility. Brands were meant to be flawless fortresses, and leaders were stoic, unflappable figures. The prevailing wisdom was that to command respect and trust, one must project an image of absolute perfection. But in our hyper-connected, deeply human world, this glossy … [Read more…]

Posted in: AI, AI Assisted, Business, Creativity, Legacy, Solopreneur Tagged: Brand Authenticity, brand personality, Brand Storytelling, brand voice, Brené Brown, community building, Content Marketing, corporate transparency, Customer Connection, customer loyalty, human-centered marketing, Pratfall Effect, social media strategy, vulnerability in leadership

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